Pyramid Brewing

Pyramid Brewing was looking to position their brewery as the regional go-to beer for adventurers in the Northwest. We began building long-lasting relationships between the brewery and outdoor-focused influencers by shipping out 30 beer mail packages each month. We earned an average of 41 posts by 22 Instagrammers each month with an average combined audience of 295,000 people.

We kept up the beer mail campaign while also hiring influencers to take the beer on adventures, conduct social media takeovers, trial new products, create stunning photoshoots, write blogs to boost Pyramid’s SEO, create beer and food recipes, and keep engagement up with content on their own accounts.

We increased Pyramid’s social fanbase on Instagram by 25% and leveraged the content to get Pyramid and local influencers onto television news stations in Seattle and Portland. Recipes became the most popular pages on the website, with web traffic spiking thanks to organic reach and paid ads with new content. Overall, we had 9 million impression on social media throughout the campaign.