Earth Day Oregon

Earth Day Oregon (EDO) is a statewide collaboration between sustainably-minded businesses and nonprofits. The campaign drives donation dollars to 50+ partner organizations by fostering and promoting annual fundraisers, sales, and events at 150+ sustainably-focused businesses on Earth Day, April 22.

Every year we help EDO and its partner organizations get attention through earned media channels — television, radio, and online publications — around the state. Each organization’s partnership with a local business looks a little different. So not only do we broadcast the overall story about EDO’s plans, but we find and spotlight the partnerships that have a unique call to action for consumers. This individualized approach gives extra momentum to EDO, boosting the reach of its campaign.

A selection of media results:

2022: The Oregonian: BIPOC environmental groups in Oregon | La Grande Observer | KATU -TV
KPTV: Wind & Oar Boat School; Kindness Farm | KBOO-Radio: Unearth Oregon Together
KOIN-TV: VertueLab; Lower Columbia Estuary Partnership; Wild Salmon Center; Wisdom of the Elders
KGW: How to make a difference this Earth Day | The Statesmen Journal | Creswell Chronicle